Today’s mobile consumers expect even demand, access to information and applications from anywhere using mobile devices. Meeting these kinds of customer expectations requires businesses to develop a complete mobile marketing platform which would include the development of a business app as well as a mobile website.
Mobile websites are scaled down websites that contain the basic information that a consumer would need about a business while on-the-go. These sites are designed to fit the screen of a smartphone or tablet easily in a layout that consumers can read without zooming in on the content. Less is more on mobile websites because mobile devices are not typically used for in depth research. Rather, they are used at decision points for quick information that often leads to a physical interaction with a local business.
Google shows us that 20% of all searches are now being conducted on mobile phones, and mobile sites can be connected to full websites to take advantage of mobile search traffic to deliver customers a coupon to entice them to visit a local business.
- Mobile sites should answer the Who, What, When, Where, and Why of a business.
- Who is the business?
- What does it sell?
- When is it open?
- Where is it located?
- Why should a consumer buy from that business?